If you've never considered SEO training, now might be the time. You are probably feeling the need to cut costs because of the recession, so SEO training can show you some low-cost and highly effective online marketing techniques.
Although no technique should be used in isolation, there is one area of search engine optimization (SEO) that deserves special attention - off-site SEO.
Off-Site SEO - Why You Need Training
Although you may not have heard the term "off-site SEO" before, the concepts behind the name are not new. Unlike on-site SEO, which focuses on the content and code of your site, off-site SEO is based on creating links to your site. Hence the name "off-site" - it's all about getting other sites linking to you.
Links that use keywords are especially valuable. They help the search engines determine what your site is about, and they increase your site's popularity. Yes, I said popularity. It's kind of like high school all over again, where the popular kids get noticed most. In the world of search engines, the more popular sites rank higher.
SEO training generally covers both on-site and off-site factors. But it is the off-site factors that are gaining prominence.
The biggest search engine is, of course, Google. Google is constantly changing its algorithms for ranking websites. The general rule these days is that off-site factors are of greater significance to Google than on-site factors like keyword density. Keyword density - getting keywords on your site in the right ratio to surrounding text - still matters, but not nearly as much as it used to.
To understand how search engines rank sites and to figure out how to increase your inbound links, an SEO training course is really the best way to go.
SEO Training - Create Content, Get Links
So what can an SEO training course teach you? Beyond basic keyword research, which is essential to all SEO efforts, there are a few issues specific to off-site SEO, described here using the standard W5 format, with one slight alteration (the "why" is replaced by a "how"):
o Who is your target audience? You need to know who you are targeting so you can answer the next two questions.
o Where can you find your target audience? Are social media sites your best bet? Business directories? Which ones?
o How can you reach that target audience? Do you need a blog? Should you write articles? Should you set up a Facebook page?
o What should you be writing about? How do you spin several monthly blog posts and articles out of the products you sell or services you provide?
o When should you be posting content? Do you need to do it daily, weekly, monthly?
Once you answer those questions, you will have the basics of an off-site SEO plan. From there, your SEO training course can give you tips for successful implementation of the plan.
SEO Training - An Investment in Your Company's Future
Online marketing is the way of the future. Why not get a leg up on the competition? Many companies are cutting their marketing budgets. By taking an SEO training course now, you can learn how to improve your search engine rankings (for less) and keep your name in its prominent position for a long time to come.
Article Source: http://EzineArticles.com/2033016
Although no technique should be used in isolation, there is one area of search engine optimization (SEO) that deserves special attention - off-site SEO.
Off-Site SEO - Why You Need Training
Although you may not have heard the term "off-site SEO" before, the concepts behind the name are not new. Unlike on-site SEO, which focuses on the content and code of your site, off-site SEO is based on creating links to your site. Hence the name "off-site" - it's all about getting other sites linking to you.
Links that use keywords are especially valuable. They help the search engines determine what your site is about, and they increase your site's popularity. Yes, I said popularity. It's kind of like high school all over again, where the popular kids get noticed most. In the world of search engines, the more popular sites rank higher.
SEO training generally covers both on-site and off-site factors. But it is the off-site factors that are gaining prominence.
The biggest search engine is, of course, Google. Google is constantly changing its algorithms for ranking websites. The general rule these days is that off-site factors are of greater significance to Google than on-site factors like keyword density. Keyword density - getting keywords on your site in the right ratio to surrounding text - still matters, but not nearly as much as it used to.
To understand how search engines rank sites and to figure out how to increase your inbound links, an SEO training course is really the best way to go.
SEO Training - Create Content, Get Links
So what can an SEO training course teach you? Beyond basic keyword research, which is essential to all SEO efforts, there are a few issues specific to off-site SEO, described here using the standard W5 format, with one slight alteration (the "why" is replaced by a "how"):
o Who is your target audience? You need to know who you are targeting so you can answer the next two questions.
o Where can you find your target audience? Are social media sites your best bet? Business directories? Which ones?
o How can you reach that target audience? Do you need a blog? Should you write articles? Should you set up a Facebook page?
o What should you be writing about? How do you spin several monthly blog posts and articles out of the products you sell or services you provide?
o When should you be posting content? Do you need to do it daily, weekly, monthly?
Once you answer those questions, you will have the basics of an off-site SEO plan. From there, your SEO training course can give you tips for successful implementation of the plan.
SEO Training - An Investment in Your Company's Future
Online marketing is the way of the future. Why not get a leg up on the competition? Many companies are cutting their marketing budgets. By taking an SEO training course now, you can learn how to improve your search engine rankings (for less) and keep your name in its prominent position for a long time to come.
Article Source: http://EzineArticles.com/2033016
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