Learning SEO (Search Engine Optimization) can be very beneficial. There are 100s of millions of sites out there on the Internet and if you can help one site stand out and reach search results page # 1, you'll be known around the world as a SEO rock star. Even if you own a website, it makes sense to take a SEO course so that you know what needs to be done and how.
What does a SEO course teach?
1. It starts off by clearing SEO concepts. You learn how search engines crawl the web looking for sites, index these and then store the cached data in their servers so that the results are shown within the space of a second.
2. You will learn keyword research. Keywords are the soul of any SEO campaign. You must research the most relevant keywords that have the potential to bring in customers with purchasing power. It's not enough to use the Google Keyword Tool, you must know how long tail keywords and key phrases work in getting you customers.
3. Onsite optimization is another essential module in a SEO course. First, you will learn about how a site must be structured to make it search engine-friendly. Then, you'll learn how to write and place tags and titles in your web pages. These tags and titles will make your website more visible to search engines.
4. You will understand how important it is to get listed with search engines, web directories like dmoz.org, and blog directories. You will also learn how to list websites with these directories.
5. Offsite optimization will take a big part of the course. Offsite optimization helps you generate backlinks and thereby increase your Google PageRank. It is an invaluable technique that mostly relies on solidly-written content and well-made videos. You'll understand article marketing, blogging, forum posting, having a YouTube channel, and other techniques that will help you establish your presence on the web.
6. Social media marketing is fast catching up. Companies use their social media pages on Facebook, Twitter, and Google+ to announce discounts and offers for their followers. In addition, social media can be used as a CRM (Customer Relationship Management) tool. The social media module will cover viral marketing as well.
7. The SEO course will also teach you how to work with PPC (Pay Per Click) advertisements and banner ads. You'll learn how to exchange banner ads for free and conduct PPC campaigns that pay.
8. You'll understand what not to do with SEO. The SEO Course will keep you in the loop on black hat techniques that could make search engines blacklist or even ban your website.
9. Finally, the course will teach you how to read analytics and tweak your website, its content and your advertisements based on visitors' response to your existing campaigns.
This is what you will learn in a SEO course. Taking this course is a must for every website owner and every aspiring SEO practitioner.
Source:
http://ezinearticles.com/?What-Does-a-SEO-Course-Teach?&id=6630271
What does a SEO course teach?
1. It starts off by clearing SEO concepts. You learn how search engines crawl the web looking for sites, index these and then store the cached data in their servers so that the results are shown within the space of a second.
2. You will learn keyword research. Keywords are the soul of any SEO campaign. You must research the most relevant keywords that have the potential to bring in customers with purchasing power. It's not enough to use the Google Keyword Tool, you must know how long tail keywords and key phrases work in getting you customers.
3. Onsite optimization is another essential module in a SEO course. First, you will learn about how a site must be structured to make it search engine-friendly. Then, you'll learn how to write and place tags and titles in your web pages. These tags and titles will make your website more visible to search engines.
4. You will understand how important it is to get listed with search engines, web directories like dmoz.org, and blog directories. You will also learn how to list websites with these directories.
5. Offsite optimization will take a big part of the course. Offsite optimization helps you generate backlinks and thereby increase your Google PageRank. It is an invaluable technique that mostly relies on solidly-written content and well-made videos. You'll understand article marketing, blogging, forum posting, having a YouTube channel, and other techniques that will help you establish your presence on the web.
6. Social media marketing is fast catching up. Companies use their social media pages on Facebook, Twitter, and Google+ to announce discounts and offers for their followers. In addition, social media can be used as a CRM (Customer Relationship Management) tool. The social media module will cover viral marketing as well.
7. The SEO course will also teach you how to work with PPC (Pay Per Click) advertisements and banner ads. You'll learn how to exchange banner ads for free and conduct PPC campaigns that pay.
8. You'll understand what not to do with SEO. The SEO Course will keep you in the loop on black hat techniques that could make search engines blacklist or even ban your website.
9. Finally, the course will teach you how to read analytics and tweak your website, its content and your advertisements based on visitors' response to your existing campaigns.
This is what you will learn in a SEO course. Taking this course is a must for every website owner and every aspiring SEO practitioner.
Source:
http://ezinearticles.com/?What-Does-a-SEO-Course-Teach?&id=6630271
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