Sunday 5 February 2012

SEO Training Courses/Program

These days Search Engine Optimization (SEO) is so important to learn if you want to rank your website high in search engines like Google, Yahoo, and Bing. This is as old as the original search engines like Web Crawler. Optimizing a website is the process of readying a website to be listed well in search engines. I will be explaining SEO training courses/program, but first I must emphasize how important it is to get free traffic to your website. Building a website and waiting for people to find it can take a long time and it may never rank high in the search engines until you learn some simple procedures.

It takes hard work for you to rank your website high. There are many reasons why this is important for marketers and for large companies. It is a free way to obtain traffic. Search engines tend to regularly shift their rankings so you must be on your toes to move with the flow. Nevertheless, free traffic is the best way to bring in the highest profits. Since you don't get charged for traffic it's all profit. So it makes it so much better for marketers to work hard towards optimizing their websites, blogs or articles.

Search engine optimization is different for everyone. What? Yes. It all depends on what you are trying to accomplish. You need to know what you want to optimize.

The three main ones are:

    * Web-page
    * Articles
    * Blog

Building or improving the website makes a big difference if you want to increase your profits. So in order to do that, the click through rate must improve. First off you need a good heading. Statistics have shown that a website has 5-10 seconds to grab the interest of their visitors before they exit the page, and headlines are how you do this. There are basically 3 parts in a heading. Ask a Question, give some doubt, and then provide a benefit. This works very well. The website must be readable. So many times you come across websites that are hard to read.

Let me give you some rules:

    * Don't use dark text on a dark background
    * Don't use text colors that blend in with the background
    * Don't use large text for your main paragraphs. It is OK to use larger text for headlines, but the main text of your page should be the same throughout your page.

Article marketing is probably the most important part in optimizing your website. This gives you the most free traffic you want. All you need to do is to write articles that pertain to the site that you want to promote and to submit them to article directories. How this is done is you want to find proper keyword phrases that relate well to what you are promoting on your website. Once you submit the articles the search engine spiders will locate and bring them up to a higher ranking. But keyword research is the key to article marketing and of course good content is highly desirable. Bookmarking your articles on social networks like Digg.com, Stumbleupon.com, or Del.icio.us are ways to create some quick back links and get the spiders to your page faster.

So, do you think that getting your website ranked high is important? By following a few guidelines for each of the three parts you want to rank high in as in the web-page, articles, and blog you will see a big change! On the page itself make sure it is readable. Don't clash colors. With article marketing the most important thing to remember is research the keyword phrases carefully and to have unique content.

Article Source: http://EzineArticles.com/5885092

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